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What is Idea Mapping?

  Idea Mapping is a powerful whole-brained visual thinking tool that enhances memory, note-taking skills, thought organization, planning, creativity, and communication.  It uses color, keywords, lines and images to connect thoughts associatively.  Idea Maps are the natural expression of the way the brain processes information associatively. (See more examples on this site and many more on the Idea Mapping Blog.)

Kaizad Irani's Idea Map

   Idea Mapping is a simple and profound tool that helps individuals and organizations improve productivity, clarify thinking, save time, and enhance learning, while simultaneously producing incredible results.  An Idea Map is a colorful, single-page diagram that visually captures ideas in a non-linear format and engages both hemispheres of the brain.  This technique gives people the increased ability to more competently plan, organize, communicate, remember, innovate, and learn -- and accomplish these faster than ever before! 

This approach frees you to think, see, and understand the whole picture far more efficiently than when using a multi-page, linear document outlining the same information.  The associative process that Idea Mapping uses is easy to learn.  Ready to get started? Watch an Idea Mapping Video Clip of Jamie creating an Idea Map during a TV interview.

How Can You Learn to Idea Map Successfully?

   Take an Idea Mapping Workshop taught by author Jamie Nast.  For more information about Idea Mapping Courses, see the Idea Mapping Workshop Course Abstract. Not only will you learn how to create idea maps, but you will experience learning other skills that most adults believe to be impossible -- including "learning how to learn!"

   "Being adaptable in a flat world, knowing how to "learn how to learn," will be one of the most important assets any worker can have..."

Thomas Friedman -- Author of The World is Flat, page 239

  Idea Mapping Workshops can be followed by an Idea Mapping Certification course that will give you the necessary skills to teach Idea Mapping as part of your business or give you a much deeper understanding of the workshop content and creating Idea Maps.

  Read the Idea Mapping book which teaches readers how to create and read idea maps, describes the three keys to developing idea maps, and guides readers in overcoming potential obstacles when initially learning this skill.  Idea Mapping (John Wiley & Sons, Inc., September 2006) includes a wide array of actual maps (and the stories behind them) created and used by 21 successful business people around the globe. 

  Whether you’re an overwhelmed businessperson, an overworked entrepreneur, or someone who just wants to solve problems better and faster, Idea Mapping is a perfect guide for anyone who wants to work more efficiently -- and achieve success in business and life.  Jamie Nast brings her practical workshop right to the reader.

  A CD-Rom (PC or MAC) is packaged with each Idea Mapping book and includes: a 21-day trial version of MindManager software by Mindjet (the world’s most successful mind mapping software provider), Flash demos that show this product in action, and PDFs that provide more information on how to use the software, as well as information on how others have used it themselves.

  To help you discover how to Idea Map faster and increase your knowledge level, we offer: a Client Idea Maps area displaying your own Idea Maps or your fellow idea mappers' creations, and an idea mapping forum to then discuss your accomplishments.

  Remember to check out our first custom-designed Idea Mapping Kit which will equip you with all the material needed to get started!

Idea Mapping Book Endorsement (More Endorsements)

"Jamie Nast’s work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative.  If your organization is looking for a pragmatic, step-by-step guide to this valuable tool of Idea Mapping, this is it."
                         Chris Brown - Executive Vice President,
                         DTE Energy Resources, Ann Arbor, Michigan

"Jamie Nast shows you a revolutionary method to capture your thinking processes.  Don't underestimate the simplicity of Idea Mapping because therein lies its genius.  
              Scott Hagwood -- Four-time USA Memory Champion
                                       Author of Memory Power

11.20.20 Biggerplate Interview

Idea Mapping Blog Updates

Nov 01 23   Memory Power Workshop – November 13, 2023 Naples, FL
This workshop has been recommended by WCA (Women’s Cultural Alliance). During this 3-hour interactive workshop, you will learn the fundamental skills needed for improving your memory, and applying these skills to your work and life. Read more or see the Memory Power Workshop Flier. Through the power of association, the use of multiple senses, imagery, and fun […]

Oct 13 23   Idea Maps 486 – 488. Planning Annual “Partnership for Climate” Meeting
Szymon Piotr Koscierzynski is the Chief Expert in the Climate Policy Unit in the City Hall of Warsaw, Poland. We met in 2012 when I was teaching Idea Mapping and MindManager for the Academy of Evaluation’s 5th group to go through this program. For more information on this program see the December 12, 2012 posting. Last […]

Dec 06 22   3-Hour Memory Power Workshop at Fiddler’s Creek in Naples, FL
While meeting people at the Fiddler’s Creek pool, if I’ve heard it once I’ve heard it 100 times — “I’m terrible at remembering names, so I may have to ask you several times before I remember.” That became the motivation to dust off my Memory Power Workshop. My first class at Fiddler’s Creek will be […]

Nov 28 20   ReadWriteMap Event Update
The Biggerplate ReadWriteMap event on November 17 was a huge success. All 9 presentations were recorded and ready for Pro members to review. During my session Graham Hughes interviewed me about using mind mapping or idea mapping in many ways to write my book, “Idea Mapping.” Here is that link.

Nov 11 20   Announcing the First Virtual ReadWriteMap Event Hosted by Biggerplate
This 14-hour conference will feature 9 guest speakers (including myself) and 10 webinars starting at 7:30am UK time on Nov 17, 2020. For $29.99 you get an annual Biggerplate PRO membership and access to all pre-recorded events. The speakers will be recorded for you to view post-conference if you choose. To register or for a […]

Aug 05 20   I’m Biggerplate Certified!
Biggerplate is now offering an independent validation of your mind mapping software skills. It’s an easy process and takes less than an hour. Biggerplate then sends you a badge you can put on social media or LinkedIn to tell everyone about your mind mapping software credentials.

Idea Mapping Book

Order from Amazon

3-Page Idea Mapping article
from Purdue University's quarterly Krannert Magazine for alumni of the School of Management.

Jamie Nast's Idea Mapping QRC

Join Biggerplate for free, and find thousands of mapping templates and examples.

Jordan Idea Mapping Workshop YouTube Video

3-Minute YouTube Video from Idea Mapping Workshop in Jordan


Project Management Professionals(PMPs)
can earn 15 PDUs by attending the
Idea Mapping Workshop
and reporting PDUs under Category 4 -"Other Providers"


Idea Mapping Kit Get this custom-designed
Idea Mapping Kit


These 1-day workshops are now available for your company.  See the abstracts for Memory Power or Memory & Speed Reading courses.

For New Idea Maps each week, hints, and lots of Idea Mapping fun visit the

Idea Mapping Blog

Press, Articles & Events
for info on Idea and Mind Mapping Articles, TV appearances, and Webinars. Watch Jamie's BCTV appearance where she creates an idea map for viewers.

Photos of Idea Mapping

workshops and related items can be viewed here

Jamie Nast - Idea Mapping author"Please join me for an Idea Mapping Workshop soon!  In addition to having fun, you'll learn many other valuable skills in addition to Idea Mapping -- skills you can immediately apply to your business and life."




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